Movie candy is a big business, with millions of dollars in sales each year. Theater-goers often indulge in a sweet treat while watching a film, making candy an important revenue stream for movie theaters.
One of the major players in the movie candy business is Mars, Inc. They own popular brands such as M&M’s, Skittles, and Snickers, which are often sold in movie theaters. Other major brands include Nestle, who owns brands like Raisinets and Butterfinger, and Hershey’s, who owns brands like Reese’s Pieces and Milk Duds.
Movie theaters typically mark up the prices of candy, charging a premium for the convenience of buying it at the theater. For example, a bag of M&M’s that might cost $2 at a convenience store might cost $4 at a movie theater. Despite the markup, movie candy is still a popular purchase for many movie-goers.
Movie theaters make a significant amount of money from candy sales. According to a study by the National Association of Concessionaires, candy and other snacks make up about 40% of theater concession sales. This means that for every $100 spent on concessions at a theater, $40 of that is spent on candy. With millions of people going to the movies each year, candy sales add up quickly.
In addition to traditional candy brands, many theaters also offer specialty items like gourmet popcorn and ice cream. These items also come with a markup, and can be a significant source of revenue for theaters.
Movie candy sales have faced some challenges in recent years, with more people choosing to stay home and stream movies online. However, the movie theater industry has adapted by offering an enhanced experience, such as 4DX and VIP theaters, which offer additional amenities and services. These experiences are often accompanied by food and beverages, including candy.
Another trend that has emerged in recent years is the trend of healthy eating. Many consumers are looking for healthier snack options, and movie theaters have responded by offering a wider variety of healthy options like fruit, yogurt, and granola bars. Although these options may not be as high-margin as traditional candy, they do help theaters appeal to a wider range of customers.
Movie candy is a big business, with millions of dollars in sales each year. Movie theaters make a significant amount of money from candy sales, and popular brands such as Mars, Nestle, and Hershey’s dominate the market. Despite some challenges, the movie theater industry continues to adapt and evolve, offering a variety of snack options to appeal to all customers.